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Booksellers bank on 'Potter'

Published Sunday July 31

On Saturday night, bookstores across the country will do something they haven’t done in a long while: Fling open their doors to host late-night parties for masses of Muggles looking to get their Harry Potter fix.

The last time booksellers were revving the hype machine for a new title in J.K. Rowling’s wizarding series, the year was 2007. Borders still existed. So did Waldenbooks and B. Dalton. Amazon was months away from…

Article length: About 960 words.
Tags: San Mateo Emeryville San Bruno San Jose Mountain View
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